![]() So, the designer had the wing shape in mind because of the goddess. Shape The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. Just a swoosh sign makes the logo as a memorable business symbol.The company heavily depends on this symbol for its corporate identity. Main Design Elements Of Nike Logo The Nike symbol is one of the most simplified logo designs. This is the reason that the logo is in a shape that shows an arch of movement. This word stands for fast sound, speed, and motion. Chernyshevsky what is to be done pdf editor. Meaning Of The Nike Logo The Swoosh is a sound that we hear when something zips past quickly by our side. Since then, the Nike sign is the exclusive brand identity of Nike Inc. The company registered the logo as its trademark in 1995. At that time, the Nike symbol was printed on the vamp of an athletic shoe. The made its first public appearance on the shoes in the spring of 1972. Swoosh referred to the fibers that the Nike shoes used that time. Originally, the logo was called as ‘the srtip’, which later became well known as ‘Swoosh’. The Nike logo was designed by Carolyn Davidson in 1971. When the warriors won a war they used the say ‘Nike’ to each others. The goddess was an inspiration to Greek warriors. The company takes its name from the Greek goddess of victory, Nike. The company sells a wide range of sports products along with including its most popular sports shoes with the Nike symbol. There are over 700 outlets of the company in the world. The company employs more than 44,000 people across the world and has total assets of around $ 15 billion. The company was established in 1964 by Bill Bowerman and Phil Knight.īut the company changed its name from Blue Ribbon Sports to the current Nike in 1978. ![]() A Brief History Of Nike Logo Nike is an American corporation headquartered in Washington County, Oregon. It later became a part of sports culture. The logo was once considered as an insignificant and humble symbol. The Nike swoosh logo is a glaring example of how a visual turns a business into a trustworthy brand. ![]() But it is known also for its simple but unique logo design. Just Do It font here refers to the font used for the slogan “Just Do It”, which is a widely recognized slogan of shoe company Nike.The slogan was created in 1988 at an agency meeting of Wieden+Kennedy.įacebook Twitter Google+ LinkedIn Nike is a global shoe maker company. ![]()
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